The way we look at people or brands or organizations is very interesting. We often decide in a swift moment if we like what we see. And if we like it, we try to find out if what we see is true or not. Is the person trustworthy? The product to our liking? The organization sustainable?
In other words, are you what you say you are and how does it reflect in your:
- Design (logos, uniforms, corporate colours etc.)
- Communication (advertising, public relations, information, etc.)
- Behavior (internal values, norms, etc.)
Ronald Heister Public Relations BV thinks with you on image strategy and how to get there.