Is that really Public Relations?

‘What do you actually mean by ‘Public Relations’?’ ‘Don’t even bother with it, it’s too old-fashioned.’ ‘Fits you perfectly.’ ‘Oh, you mean communication?’ ‘How do you end up with all those clients?’ These are a few of the comments and questions which arose when I said I was starting my own company. All that after years as a journalist and radio presenter for national public radio. And after years at the Municipality of Amsterdam as Communications Director. Gaining insight into processes, balancing individual interests and most of all into what drives people. Is that Public Relations?

I am strongly result-oriented. No stranger to a bit of nagging, but always in a friendly manner. Whenever possible, making new friends in a welcoming environment. Building bridges. Bringing people into contact with one another. Showing the business advantage in working together. Driven, with integrity, with a commitment to doing things right. 

The CEO, senior politician or celebrity who would like a plan of how to give his carreer a push in the right direction. He can’t ask his own communications department, but discretely hiring a PR man is always an option. No-one need even know.

But also: a business that would like to see its product sold. An Haute Couture fashion designer wanting to reach a broader audience. A floating cinema to create employment. An arts programme for the International Chamber of Commerce. Global marketing of Space Tourism as the new economy. A caterer who wants to enter new markets. A 5 star Hotel chain with a worldwide presence, aiming to attract business travelers to all corners of the globe. Wanting to sell exclusive men’s fashion in Moscow and Shanghai. Organising a high profile Grand Gala. Developing a TV series for a Government Ministry. Attracting sponsorship for professional musicians. Writing and publishing a book about urban renewal. Accompanying a world famous jazz singer at the Opening Night of a musical in Singapore. Networking for a ground-breaking international dance group. Is this Public Relations?

I don’t know. What I do know, is that I like to listen. And think along. Lay foundations. And together explore the possibility of working together. No matter how large or small your dreams may be. Pick up the phone and call sometime! Who knows where it may lead…

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Kind Regards,
Ronald Heister