Ronald Heister | About
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About

Purpose Statement

I am called Ronald, which means trusted advisor. That is exactly how I live my life’s purpose: guiding others with clarity, conscience, and courage. Today, that calling has become my work; to place Human Sustainability at the heart of transformation and to help leaders practice modern stewardship.

I believe true profit is measured by our Humanity Footprint, how we protect and support humans, nurture trust, and contribute to lives worth living. With the Real Human Goals, the Human Fulfillment Indicators and the Human Sustainability Framework, I help leaders, teams, and individuals align profit with purpose, technology with conscience, and speed with wisdom. This is how we build value that lasts: for humanity, for organizations, and for generations to come.

ABOUT

Why Leaders Turn to Me

If you’re navigating disruption, you already know the truth: reputation, profits, earthly sustainability, and algorithms alone are no longer enough. I myself have been both tested and praised for holding to my beliefs. Today, the facts are undeniable: 83% of employees are at risk of burnout. AI is transforming work faster than culture can adapt. New systems of finance, identity, and information are reshaping how people live, lead, and trust. Together, they threaten to dismantle the economic, social, and psychological foundations of human life. In such a world, you don’t just need communication. You need clarity: what to do first, second, and third. Without it, speed becomes chaos. With it, speed becomes your greatest advantage. This is the new frontier of leadership: becoming a forerunner in modern stewardship. And this is where I help you. With a kind of PR, knowledge, toolkit and experience no one else offers.

Why I’m the Right Partner

(and the only one so far)

My career prepared me uniquely for this moment. I began in journalism, as a presenter at the national public broadcaster, learning the power of authentic storytelling. I went on to direct public service, lead public–private partnerships, and advised EU institutions, global corporations, and international leaders. I shaped communication strategies for the commercial space industry, major urban renewal projects, and some of the most visible organizations in the world. For decades, I worked at the highest level of PR, am known as the “PR of the Stars”, guiding leaders, cities, celebrities and companies in moments of visibility and change. Now I bring that experience to a higher mission: Human Sustainability. I created the Real Human Goals, a framework of 17 timeless principles that restore clarity, conscience, and resilience in times of upheaval. Today, I serve as the world’s first Human Sustainability Advisor, a cultural voice of conscience, a boardroom visionary, an international speaker, and the author of Behind the Spotlight and Transforming Europe's Largest City Make-Over. My work is not about adding more noise. It is about giving you the clarity and sequence to act with confidence. Because in this new age, decision velocity is the true currency of leadership.

RECOGNITIONS

Throughout my career, I have been honored for contributions in communication, innovation, and international collaboration. These recognitions reflect the breadth of my work, from public service and urban transformation to space exploration and human sustainability.

  • Honorary Medal granted by HM Queen Beatrix of the Netherlands for my organizational efforts during the Royal Wedding of HRH the Prince of Orange and HRH Princess Máxima of the Netherlands.
  • Honorary Medal granted by the Russian Federation for services in the field of commercial space transport.
  • National Innovation Prize of the Netherlands for advancing innovation and transformation.
  • The Khata, the traditional ceremonial scarf used in Tibet.
  • Decoration of the Amsterdam Metropolitan Communications Association for contributions to the communication profession.
  • Picture of a Royal Decoration to Ronald Heister for services to the Crown

PRESENTATIONS

An engaging, high‑impact keynote speaker on the most urgent topic of our time: human sustainability and consciousness in leadership. Ronald blends 30+ years in global PR with pioneering insights from the Real Human Goals and the Human Sustainability Framework. Expect clarity, courage, and practical next steps.

A few of the recent speeches by Mr. Ronald Heister include the International Space Transport Gala 2011, the launch of astronaut Dr. André Kuipers in Baikonur, Kazachstan, the 40 year Jubilee Amsterdam Metropolitan Association for Communication Specialists, the Singapore Summit, the International Communications Seminar in Amsterdam, the Global Space Seminar in the United States, the Cannes Filmfestival 2012, the Galactic Powerlunch with Sir Richard Branson and Russian Skolkovo Foundation 2011 and at “Bridging the Future with Sustainable Mobility, avec un regard orienté vers le futur et le souci d’un développement durable …”, the 20 Year Jubilee of Belgium TUC Railways in Brussels.

WELCOM AMSTERDAM

Ronald Heister was chairman of WELCOM, the Amsterdam Metropolitan Association for Marketing & Communication Specialists from 2010 – 2014.