From PR of the Stars to PR for Humanity
My career has taken me from the studios of Dutch public broadcasting to the corridors of power in Amsterdam and Brussels, and from the Royal wedding of King Willem-Alexander and Queen Máxima to the launchpads of Baikonur and Spaceport America. Along the way, I worked for officials, pioneering entrepreneurs, global corporations, and world-renowned artists.
These experiences earned me the nickname “PR of the Stars” but they also revealed a deeper truth: that reputation, profit, and visibility are never enough on their own. What truly matters is Human Sustainability: protecting people, restoring trust, and leading with conscience. Here, you’ll find more about my background, recognitions, partners, and how to connect with me.