Ronald Heister | Media attention & Publicity
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Media attention & Publicity


Of course we have an extended database of journalists and a little black book with phone numbers. The key message is, what is the value of your message and for whom? This is where Ronald Heister Public Relations BV comes: determining together what message should be put out when, where, how and to whom.


The difference between publicity and public relations.

The terms public relations and publicity are often misused. They are not interchangeable. Publicity is one aspect of public relations. The goal of publicity is to get attention in online and traditional media. News coverage, feature articles, talk show interviews, blog postings and letters-to-the-editor are examples of publicity tactics.


The difference between publicity and advertising.

Other commonly confused terms are publicity and advertising. The key distinction is you pay for advertising. Because publicity is free, it is more credible and more likely to have an impact on the reader, listener or viewer.


  • Digital & Social Media
  • Press releases
  • Media pitching
  • Editorial Board meetings
  • Calendar placements
  • Interview scheduling
  • Press conferences and tours
  • Letter-to-the-Editor campaign