Public affairs is a term used to describe an organisation’s relationship with stakeholders. These are individuals or groups with an interest in the organisation’s affairs, such as MPs, civil servants, shareholders, customers, clients, trade associations, think tanks, business groups, unions and the media. Ronald Heister PR practitioners engage stakeholders in order to explain the organisation’s policies, provide statistical and factual information and to lobby on issues which could impact upon the organisation’s ability to operate successfully. Our work combines government relations, media communications, issue management, corporate and social responsibility information dissemination and strategic communications advice. Our aim is to influence public policy, build and maintain a strong reputation and find a common ground with these stakeholders.
Ronald Heister PR co-operates with main Public Affairs partners in Brussels and The Hague.